Frutaz Juices Turned Fresh Product Energy Into a Stronger Brand Story

Challenge

Frutaz needed a brighter and more consistent digital story that could communicate freshness, flavor, and everyday appeal at a glance. The challenge was to keep the product at the center while making the brand feel more energetic and memorable across modern digital touchpoints.

Solution

• Built a vivid fruit-first visual direction around the orange drink range.
• Used bold product compositions to improve instant shelf and feed recognition.
• Created a consistent color system across campaign and social content.
• Balanced product benefits with approachable everyday storytelling.
• Developed flexible creative treatments for multiple digital formats.

Impact

The refreshed direction gives Frutaz a clearer and more ownable digital presence—one that feels vibrant, product-focused, and ready to stay consistent across campaigns and customer touchpoints.